Yigit Kocak Profile Photo

Yiğit Koçak
Marketing Director

Career

Hitask August 2017 - January 2018

Easiest project and task management SaaS for teams.

Position: Director of Marketing

Analyzed the entire project and task management software for over 524 competitors to penetrate the industry. Planned the marketing and growth strategies to align prospect expectations with Hitask's messaging. Fixed major SEO issues for localization, added a better structure for ranking.

  • Increased revenue by 53.53%
  • Increased sessions count by 19.60%
  • Decreased bounce rate by 37.29%
  • Decreased cost of inefficient PPC strategies and cut down negative ROI
Phoenix March 2014 - July 2017

The first performance & gaming PC system integrator in Turkey which manufactures custom built PCs for gamers, designers, and enthusiasts.

Position: Co-Founder / CMO

Planned and created the business strategy from scratch by conducting a wide research of the industry. Executed the brand, e-commerce site, marketing plan and growth strategies to increase brand awareness and trust. Utilizes in-house e-commerce systems to access and modify on-site changes into products quickly.

  • Acquired over 300K users with $10K marketing budget
  • Decreased bounce rate from 35% to 1% indefinitely
  • Created the complete system including front-end and the back-end
JotForm July 2011 - February 2014

One of the best online form builders in the industry. Has over 2.5 million users which serve multiple personas and industries.

Position: Growth Marketer

Researched, planned, executed, analyzed and optimized marketing channels to acquire new users by incorporating new and existing techniques of marketing trends for JotForm. Interacted w/ users via social media and support forum to understand their needs and pain points. Worked with the development and design team for the form templates, widgets, apps gallery, and gamification strategies.

  • Increased user growth from 300K to 1.2M
  • Created & optimized hundreds of unique content including guest blog posts, case studies, form templates and more
  • Planned weekly and monthly marketing strategies to support and inform management